The marketing and distribution strategy of a documentary film should never be considered as just one more administrative document, but instead has to meet the needs of a precise, coherent and solid commercial plan, so that the documentary can reach the largest possible audience.
The workshop provides tools and methodology to successfully approach the marketing and distribution phases. This will be done by working on an outline of the strategy plan, which needs to include concrete goals with a specific duration as well as the actions that need to be taken to reach those goals in the set time frame.
