Mathieu Béjot has been Director of Strategy and Development at Sunny Side of the Doc since January 2020. Sunny Side of the Doc is the international marketplace for documentary and immersive experiences. He is the founder and CEO of Connoisseur Media, a consulting company since 2019. He has been Senior Advisor to BEAJ (Broadcast Program Export Association of Japan) since 2019. He was Executive Director of TV France International from 2000 to 2018. He was previously Cultural industries attaché at the French Embassy in Japan (1997-2000), Hong Kong (in charge of SE Asia, 1994-1997) and Canada (1988-1993).