Luis Carrasco has worked as marketing director at Rac 1 and Catalunya Ràdio for the last 20 years as marketing director at Rac 1 and Catalunya Ràdio. He is currently vice-president of the Barcelona Marketing Club and owner and founder of a radio advertising agency. Taller de Radio was founded in 2012 and, according to Carrasco, is unique in its type: "there is no other advertising agency that only works in the world of radio".