Frederic Guerrero-Solé

Professor of Communication Theories and co-director of +RAIN Film Fest

Frederic Guerrero-Solé is Professor of Communication Theories at the Department of Communication of the Universitat Pompeu Fabra and researcher in digital media effects and generative artificial intelligence. His contributions have been published in numerous academic journals, specifically addressing the intricate interaction between digital media and political communication. Currently, his research is focused on exploring the impact of Generative AI on the processes of creation and reception of media messages. Frederic Guerrero-Solé is the co-director of the +RAIN Film Festival, the first European film festival made with AI, organized by UPF and Sónar+D.