Peter Porta
The Click Trap
Part of
The Click Trap

The Click Trap

Peter Porta

2024
85 min.
Spain
English and French
Subtitles: English and Catalan

The Click Trap exposes the dark side of online advertising: a lucrative business with an unthinkable human cost.

Datasheet

Show
Direction
Peter Porta
Production
Polar Star Films
Synopsis

The Click Trap exposes the alarming truths behind the digital advertising economy, worth hundreds of billions of dollars, showing the far-reaching impact it’s having on our lives, both on and offline. New advertising technology, monopolized by big tech companies, has turned hate and mis- and disinformation into a profitable business opportunity, which cyber scammers worldwide are also exploiting. By revealing how this complex industry works, who controls it and who is choosing to fight back, The Click Trap questions whether a safer, fairer and more transparent digital ad business is possible in the future.

About the direction
Peter Porta

Peter Porta

Writer and filmmaker

Peter Porta (Barcelona, 1982) is a writer and director with a strong visual approach who works direc...

DocsBarcelona Trajectory

2024
Hot Docs Festival
Edició 2024
Peter Porta
The Click Trap
Watch the trailer